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RSS feeds benefit an entire stratum of the Internet population. Viewers — individuals who read, listen to or look at web content — use news aggregators, RSS readers and blog aggregators that are all supplied by RSS feeds. Content producers — individuals who regularly create and update content on a website, like bloggers or journalists — use RSS feeds to update subscribers to their blogs or publications.  News outlets, personal publishers and businesses use RSS feeds to keep viewers abreast of any updates to their site.

An RSS feed directory uses RSS feeds as a resource to create an organized and searchable index of live websites. Directories categorize websites and make them searchable based on information collected from RSS feeds, such as feed title, feed description, site URL and feed URL. In contrast, RSS feed-based search engines use the actual feed content as a resource to create indexes of live websites. Different directories present the content in different formats, but all rely on information presented within the RSS feed.

Content syndicators and feed-based search engines often use RSS feeds to create and display content on their site. A number of sites, like feedage.com, allow writers and other types of content producers to add their feeds to the feed list. Other content syndicators use Internet bots or web robots to collect and subscribe to RSS feeds. In both cases, when content syndication sites use web feeds as a content delivery system, the content syndicators are able to almost instantly display the content on the site.

An RSS feed is a simple way to distribute web content quickly and automatically to viewers through feed readers or content syndicators. Allowing viewers easy, instant access to updates and new content through feed readers or aggregate syndication sites, RSS feeds can act as an alternate distribution channel to a website, mass email or newsletter service.

RSS — an acronym for “Really Simple Syndication,” “RDF Site Summary,” or “Rich Site Summary” — is an XML authoring technology file format that enables content to be published one time and viewed by many different programs. Traditionally, online content viewing has been viewer-initiated, relying on the user or viewer to return to the site on a regular basis for updates. RSS, on the other hand, is based on the use of a subscription process, in which viewers subscribe to chosen RSS feeds and view them from an aggregator or feed reader, like web-based Google Reader. Viewers are able to pull content from many channels at one time rather than having the content pushed to them through email or other means, or having to pull the content themselves.

RSS feeds give viewers an alternative way to watch their favorite “live” websites. The success of simple syndication relies on the ease with which viewers can find new content. Using RSS feeds, the viewer, by simply clicking on the RSS icon within the address bar and designating to which preferred reader or aggregator to send the feed, can easily view all content updates each time the aggregator is opened.  Both writers and publishers use RSS feeds to update subscribers to their blogs or publications.

Here is a short video called “RSS in Plain English”:

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